Stop waiting on research.
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I teach product teams how to use detective-grade investigation techniques to do great research fast.
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GET STARTEDUSED BY TEAMS AT:
I teach product teams to move quickly by doing three things exceptionally well.Â
(Hint: When they do these things, product strategy becomes a breeze because everyone is using evidence to make better decisions.)
Collect Evidence.
Collect and interrogate evidence like a detective.
Build a Case.
Use evidence to build a defensible business case like a trial attorney.
Communicate.
Present your case with the confidence of a primetime news anchor.
If your product isn’t growing, it’s dying.
To achieve product growth, capturing and retaining customers is non-negotiable. Your product's success hinges on your ability to create a customer base that is loyal and expanding. And, as they say, it takes a village. Get everyone on your team on the same page about your customers, users, and buyers—and build a strategy that helps your product grow.
Growth opportunities already exist in your business—if only we can get your teams to share evidence.
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Capture more customers by winning more business.
The evidence that your marketing team needs to win more business is right in front of you. You just need to know where to look. Let's build something that captures customers.
Keep customers happy and coming back for more.
It isn’t a mystery where to find the information your product team needs to retain customers and expand existing business. Let's keep customers before they leave.
Increase the odds of success for innovation projects.
It's a fact that most innovation projects fail. But you can shift the odds in your favor by understanding your customer's problems. Let's build things people want.
đź‘‹ NICE TO MEET YOU
I'm Ari Zelmanow
I’m a retired police detective turned business growth detective. But now, rather than using forensic techniques to catch criminals, I use them to help you catch customers. Let's work together to solve the crimes against product growth.
READ MY STORY
"Ari does a tremendous job at articulating how research can bring value to a business when done the right way."
-Â Haley Rabiu
"Great for advanced researchers and leaders who need to brush up on the basics and for newbies who need to level up quickly. The Influential Researcher will get you closer to speaking the language of business and mapping your work to what the business cares about."
-Â Brian Ashbaugh
"I just want to tell you that this might be the best research course I've ever taken. It's a totally new perspective you are teaching and I love it. I feel like this is what has been missing from my research education, how to bridge the gap between business needs and research."
-Â Funmilayo Obasa
TRAINING ANDÂ SERVICES
Customer Forensics
Here are just a few of the ways I can help you sharpen your competitive edge, enhance your ability to identify and seize new opportunities, manage risk more effectively, and drive sustainable growth and profitability for your business.
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I also offer tailored corporate training options.
I work 1:1 with your team—and provide ongoing support in implementation—to deliver Influential Research training to transform your company into a true learning organization. Fill out the form to inquire further.
OURÂ PROCESS
It's the 1-2-3 of Customer Forensics
Collect the Evidence
We use the SIMPLE Investigation Method to collect and interrogate the evidence.
Develop a Case Theory
We develop a working case theory and point of view (POV) from evidence.
Present with Confidence
We present a business case in a way that wins your audience's hearts and minds.
Are you ready to make smarter growth bets?Â
LFG 🚀 (Let's F*cking Grow)
Not quite ready to jump in with both feet?
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GRAB YOUR FREEÂ RESOURCE
Write Headlines That Get Business Partners to Actually Open and Read Your Research Reports
If a report is delivered, and nobody reads it, does it matter?
I WANT THISGet ready to discover how forensic analysis techniques can help your team make smarter growth bets with confidence.
There were three skills I learned as a police detective that drove the success of building and closing cases—and putting guilty people behind bars:
Read on
The Right Hand Blog
I am not uncertain.
Customer and buyer research are The Right Hand of the businesses they serve. Take your rightful place. Don’t just deliver data. Don’t just deliver insights. Deliver counsel. Tips and tricks delivered to your inbox weekly.
THINK LIKE A DETECTIVE NEWSLETTER
Inside the mind of a detective.
Weekly tips and tricks that show you how to Think Like a Detective to uncover better insights—from a REAL-LIFE detective turned market detective.
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